How Budget Allocation Works
When you set a budget for your campaign, CampaignWeave distributes it across your selected creative angles. Each angle gets its own ad set with a portion of the total budget, allowing the platform to independently optimize each strategy.
Budget Distribution
By default, your budget is distributed evenly across all selected angles. For example, if you have a $30/day budget and 3 angles, each angle receives $10/day.
This equal distribution ensures each angle gets a fair chance to prove itself before you start making optimization decisions.
Budget Recommendations
Minimum per angle: $5-10/day
Each angle needs enough budget to generate meaningful data. If your budget is too low per angle, the platform can't optimize effectively. With 3 angles, plan for at least $15-30/day total.
Testing phase: 3-7 days
Give each angle at least 3-7 days of data before making decisions. Early results are noisy -- a small sample size can be misleading.
Scaling winners
After the testing phase, shift more budget toward angles that perform well and reduce or pause underperformers. This lets you maximize return without starting from scratch.
Tip
Start with a modest budget during the testing phase. You can always scale up once you identify which angles are working.