Overview
CampaignWeave supports two Google Ads campaign types: Search and Performance Max. Each serves a different advertising goal and uses different ad formats. You choose your campaign type when creating a new campaign and selecting Google Ads as your platform.
Search Campaigns
Search campaigns place text ads on Google Search results. When someone searches for keywords related to your business, your ad can appear at the top of the results page.
What CampaignWeave generates for Search:
- Responsive Search Ads (RSA): Up to 10 headlines (max 30 characters each) and 3 descriptions (max 90 characters each). Google automatically tests combinations to find the best performers.
- Keywords with match types: 15-20 relevant keywords using Exact, Phrase, and Broad match types to control when your ads appear.
- Negative keywords: 5-10 exclusion terms to prevent your ads from showing on irrelevant searches.
- Display paths: Custom URL paths that appear in your ad (e.g., yoursite.com/products/deals) for better click-through rates.
Search campaigns create one ad group per creative angle, so each angle targets its own set of keywords with its own ad copy.
Performance Max Campaigns
Performance Max (PMax) campaigns use Google's AI to distribute your ads across all Google channels. Search, Display, YouTube, Gmail, Discover, and Maps. You provide the assets, and Google figures out the best placements.
What CampaignWeave generates for PMax:
- Headlines: 5 short headlines (max 30 characters) plus 2 long headlines (max 90 characters)
- Descriptions: 3 descriptions (max 90 characters each)
- Images: Up to 5 landscape images and 5 square images sourced from your campaign creatives
- Logo: Your business logo for brand consistency across placements
- Business name and URL: Pulled from your site configuration
All assets are bundled into a single asset group. Google's AI tests different combinations across channels to maximize conversions based on your budget.
Which Should You Choose?
Choose Search if:
You want precise control over which keywords trigger your ads. Ideal for service businesses, high-intent products, or when you know exactly what your customers are searching for.
Choose Performance Max if:
You want maximum reach across Google's entire network. Ideal for e-commerce, brand awareness, or when you want Google's AI to find your best-performing channels automatically.
Not sure?
Performance Max is the default and works well for most advertisers. It uses Google's AI to optimize across all channels, so you don't need to pick specific placements.
How Budget Works
Both campaign types use a daily budget calculated from your total campaign budget. For Search campaigns, the daily budget is split across your creative angles based on allocation percentages. For Performance Max, the entire daily budget goes to a single asset group that Google optimizes across channels.