The Brief Review Stage
After your campaign generates its initial creative angles, the pipeline pauses so you can review, edit, and approve the briefs before any creatives or copy are generated. This is your opportunity to shape the direction of your campaign.
What You'll See
The brief review page shows each creative angle as a card containing:
- Angle name and type: the strategic approach (pain-point, feature, etc.)
- Target persona: who this angle is designed to reach
- Key messaging: the core hook and supporting points
- Visual direction: the style and mood for the creative images
Your Options
For each angle, you can:
Edit the angle
Modify the messaging, refine the target persona, or adjust the creative direction. Click "Edit" on any angle card to make changes.
Remove an angle
If an angle doesn't fit your strategy, remove it. Fewer, more focused angles are better than too many diluted ones.
Request more suggestions
Want different ideas? Click "Suggest More Angles" to have the AI generate additional options based on your intelligence data.
Approving Your Briefs
Once you're satisfied with your angles, click "Approve Briefs" to resume the pipeline. CampaignWeave will then generate ad creatives and copy variations for each approved angle.
Important
Take your time reviewing briefs. They determine the direction of all the creatives and copy that follow. Changes after approval require regenerating the campaign.