After Your Campaign Launches
Launching your campaign is just the beginning. The real value comes from monitoring performance, learning what works, and iterating. CampaignWeave provides tools to help you optimize over time.
Key Metrics to Watch
- Cost per result (CPR): how much you're paying for each conversion, click, or impression depending on your objective
- Click-through rate (CTR): the percentage of people who click your ad after seeing it
- Frequency: how many times each person has seen your ad; high frequency can lead to ad fatigue
- Spend pacing: whether you're spending your budget at the expected rate
Creative Rotation
Over time, your audience gets used to seeing the same ads, and performance naturally declines. This is called creative fatigue. CampaignWeave helps you stay ahead of this by:
- Monitoring ad frequency and alerting you when it gets too high
- Making it easy to generate fresh campaigns with new angles and creatives
- Tracking performance trends so you can spot declining effectiveness early
Optimization Tips
Don't change too many things at once
If you adjust budget, audience, and creatives simultaneously, you won't know what caused the improvement (or decline). Make one change at a time.
Let the learning phase complete
When you launch or make significant changes, Meta enters a "learning phase" where it's figuring out the best audience. Avoid making changes during this period (usually 3-5 days).
Refresh your intelligence periodically
Run a new market intelligence report every few weeks. Competitors evolve their strategies, and staying current ensures your next campaign is built on fresh insights.
Tip
Check your Performance Dashboard regularly. It gives you a quick overview of how all your campaigns are performing in one place.